Who are we?

Equine Elegance is a brand created by the 33-year-old Mexican show jumper David Alarcón, born in Chihuahua, Chihuahua, Mexico. "The design of the logo is based on the face of my horse, Cronos FA, to whom I am tremendously grateful for everything he did for me—pulling me out of a deep depression, inspiring me to move forward, and pushing me to realize I could give more than I thought," that's why I started looking for a way to connect with all the people who love horses.

For a while, I sought an idea that could connect me with horse enthusiasts, riders from different disciplines, trainers, owners, etc. The option that appealed to me the most was designing clothing with a logo created from scratch—simple yet impactful. I wanted it to catch people's attention and, more importantly, for the person wearing it to feel a part of and connected to this beautiful community worldwide, whether in Mexico, the United States, Canada, China, Europe, etc. When you see someone wearing this brand, you'll know they love horses, and it becomes easy to start a conversation. Why? Because many of us are shy, and initiating a conversation with a stranger is challenging. However, with a common interest, it becomes simpler.

My goal with Equine Elegance is to share my love for Cronos FA with the world and, in return, for the world to share its love for horses with me. I hope to build a community with you, the person reading this, and look forward to getting to know you soon.

Thank you very much

David A. Alarcón Ojeda

International Equestrian Nutritionist & Showjumper